Please meet

Our Team

Paul Bigley

Sales Manager

Paul has responsibility for overseeing Hybrid-Ag’s strategic growth, business development, commercial relationships and managing the customer facing team of Program Managers, Agronomists and Technical Advisors.


A business growth strategist, Paul has significant experience in leading the sales and marketing functions of both large corporate enterprises and family-owned agribusiness.


Paul is married with two children. He is a keen property investor and is currently establishing his own vineyard in the Beechworth wine region.

Judah Rowe

Business Development & Technical Advisor

Judah is one of Hybrid-Ag’s leading nutritionists who has been instrumental in developing Hybrid-Ag’s soil and plant nutrition systems, programs and proprietary products.


Working primarily with our corporate growers, Judah provides a high level of expertise in all areas of agronomic advice and soil and plant nutrition to assist growers to achieve the best possible outcomes in terms of yield, crop quality and crop profitability.


Judah is married, loves music, adventure and living life to the fullest.

Andrew Smith

Technical Advisor & Cherry Grower

Andrew has been one of Hybrid-Ag’s leading nutrition specialists for many years now, specialising in tree crops, helping growers to improve their crop quality, yields and profits. He adds considerable value, leveraging his experience as a third-generation cherry grower.


He is the owner and managing director of Smith’s Fruit, one of Australia’s leading cherry growers and an active member of the Australian cherry grower’s community.


Andrew is married and has five children. He is a keen motorcycle enthusiast and musician.


Tom Rowe

Founder & Managing Director

Tom is Hybrid-Ag’s founding director and visionary. He is the inspirational force that drives the company’s purpose.

Overseeing the entire operation, Tom is still highly active in the development of the business and instrumental in establishing a globally recognised standard for measuring the nutrient density of the food that we eat.


Josh Richardson

Program Manager – Horticulture, Viticulture & Small Crop

Josh is one of Hybrid-Ag’s leading Program managers and crop nutritionists.


Starting his career at Hybrid-Ag’s research orchard, Josh quickly progressed to become orchard manager and then graduate agronomist before taking up his technical role.


Recently married, Josh is an avid motor enthusiast and gamer.

Andrew Sneyd

Program Manager – Broadacre & Pasture

Andrew is one of Hybrid-Ag’s broadacre and pasture specialists with over forty years’ experience as a leading crop nutritionist. He has developed an incredible network of growers and industry professionals and is actively involved in helping to develop our services and product range through regular crop trials.


Andrew currently holds a Bachelor of Agricultural Science, has a passion for mentoring our younger graduate agronomists and loves helping growers achieve their best possible outcomes.

Anika Miller Cooper

Graduate Agronomist

Anika is a graduate agronomist working in the Support and Research Centre (SRC). She provides high levels of agronomic and customer support, assisting the technical team, growers and Certified Partners with soil and leaf testing and nutrition program support.


Anika grew up in Argentina, and has lived in multiple countries. She studied agricultural science at the University of Queensland and has experience in organic certification in horticulture and food processing systems.


When not at work, Anika loves soccer, team sports and enjoying the amazing nature that surrounds us here in Wangaratta and Victorian high country.

Hamilton Rowe

Program Manager

Hamilton is a nutrient specialist with expertise across horticulture, viticulture, and small crops. He is actively involved in helping core program customers to optimise their crop yields and farm profitability.


He has been working at Hybrid-Ag for over seven years and has experience across various roles in the business, including manufacturing and marketing, before he joined the technical agronomist team.

Amos Rowe

Support and Research Centre

Amos heads up the Support & Research Centre, with overall responsibility for overseeing the creation and implementation of customised customer nutrition programs and technical support.


Amos has been working at Hybrid-Ag for 14 years and is a highly proficient agronomist and soil and plant nutrient analyst.


Amos likes to keep fit and is an active member of his community.

Bill Hall

Chief Operations Officer

Bill has recently joined the business, and as part of the on the executive leadership team is responsible for the group operations.

Bill’s core focus is to create and implement a system-driven manufacturing structure, and continue to develop our manufacturing strategy to support and facilitate rapid growth.

Bill is a seasoned GE Lean and Six Sigma Blackbelt practitioner, and plays a hands-on role with end-to-end responsibility across OH&S, HR, strategic growth, policies, systems, and manufacturing, whilst leading a growing team and maintaining our family culture.

Prior to joining Hybrid-Ag, as the Supply Chain Manager for Lendlease Services, Bill was responsible for the supply of $600m of materials into $1bn of network projects servicing 2,500 people across Australia.

Bill enjoys a barbeque with friends and family on his rural property.

Katie Rowe

Finance, Marketing and Administration

Katie works in our Finance and Administration Team and heads up our social media, marketing and systems development functions. She is responsible for managing our external marketing partners and managing our brand outreach program.


Katie brings an abundance of creative, design, systems and administration skills that add value across the entire business. She also creates our year end hampers.


Katie is married, enjoys interior home design, and is an active participant within her community.

Steave Petrie

Program Manager – Broadacre & Pasture

Steave is a leading broadacre specialist, with extensive first-hand knowledge gained from owning and running his own farm.


Steave is interested in helping to develop our broadacre product range and service support by researching and implementing pioneering crop nutrition trials.


When Steave isn’t at work he is investing time with his family, and makes a mean paella.

Emily Corbett

Graduate Agronomist

Emily works within Hybrid-Ag’s Support and Research Centre (SRC), providing agronomic and sales to the technical team, Certified Partners, and growers.


Emily studies Agriculture at the University of Melbourne and Dookie College. She grew up on her family farm in the Yarra Valley, which inspired her to pursue a career in agronomy. She is a highly motivated problem solver and brings a wealth of first-hand grower experience to the team.


Emily is actively involved within her local community and a member of the Yarra Valley Young Farmers and Yarra Valley Agribusiness Committee.

Alexander Grant

Graduate Agronomist

Alex is an experienced broadacre grower and works within the Support and Research Centre developing his knowledge across a broader range of crop sectors. He is particularly interest in developing his knowledge in horticulture, broadacre, viticulture and small crops.


Alexander completed a Bachelor of Science in Agriculture at Sydney University and completed his With Honours Project in a Kenyan Crop Variety Trials Research.


Alex is a keen sportsman and loves to get out to enjoy the nature on offer in the Victorian high country.

Carly Yashenko

Administration and Finance

Carly is responsible for a broad spectrum of activities within our Administration and Finance Team and manages our Accounts Receivable and Accounts Payable functions. She helps manage our systems,  sets up customer accounts and controls the dispatch of soil and leaf test samples.

Carly has been with the company for over 3 years, and in that time has been instrumental in helping the streamline the accounting function.

Carly is a keen cross-fitter and enjoys the great food and wine our region has to offer.

Chelsea Hall

Program Manager – Horticulture, Viticulture & Small Crop

Chelsea is one of Hybrid-Ag’s Program Managers who started as a graduate agronomist and has since grown to become one of the most respected members of the Hybrid-Ag technical team.

Having studied Agricultural Sciences at the University of Melbourne, she is passionate about assisting growers to improve their crop quality, yield and their outcomes. Although Chelsea has developed a strong understanding across a broad range of crop types and sectors, her passion is in viticulture, wine production and the history of wine.

Chelsea is fast becoming one of the most popular team members with both growers and colleagues alike.

Paul Hayward

Production, QMS, Operations & Manufacturing Team Leader

Paul is the Operations Manager at Hybrid-Ag responsible for overseeing our custom dry blend manufacturing facility and liquid fertiliser production plant.


Paul has been with the company for over ten years. During that time, he has been instrumental in the development of the manufacturing facility and management of the operational team. Paul is passionate about safety and improving productivity.


Paul has two amazing children and is a keen cyclist, often riding hundreds of kilometres each day before work.

Huw Ambrosio

Procurement and Logistics Team Leader

Huw is responsible for Hybrid-Ag’s raw materials purchasing and managing our freight and logistics operations. He brings extensive experience to his role from his global exposure to agricultural business in the USA & Australia.

After spending several years at Hybrid-Ag, Huw and his family relocated the USA. In 2021, Huw retuned to Australia with his wife and three children and recommenced his career at Hybrid-Ag to help further develop our operational functions.

About Us

Since the very beginning, our vision has been to create better quality food for all. Learn about our heritage, how we got started, and where we’re heading.

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We’re creating a new food standard to revolutionise nutrient density for growers and consumers. Join our movement to transform food quality for the years to come.

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