Bruce Armstrong

Senior Agronomist

Experience and Expertise

With decades of experience across broadacre and irrigated crop and pasture systems, Bruce Armstrong has built his career on one clear principle: focus on the grower first. For Bruce, agronomy is about more than inputs and yields — it’s about increasing profitability through understanding, care, and connection. His extensive background in soil and plant nutrition gives him the insight to identify what’s really limiting growth and how to turn that knowledge into long-term gains for growers.

Approach and Philosophy

Bruce’s approach is simple yet deeply effective: listen, observe, and guide. He believes that a healthy, well-balanced soil is a farmer’s most valuable asset, and that every productive system starts with a deep respect for what’s happening beneath the surface. One of his most memorable moments was helping a grower gain a clearer understanding of soil health — particularly the role of calcium and soil biology — and seeing how that knowledge transformed their entire management approach. For Bruce, grower satisfaction, better soil function, and stronger returns are the true measures of success